22-25 March 2018

With a history of 28 successful years, this fair is an ideal platform to meet new and potential customers, create partnerships with national and international suppliers. With a population of 80 million, Turkey is without a doubt a very dynamic market where the retail business is booming. Turkey’s cosmetics and personal care market is one of the fastest growing industries with more than 3.000 beauty centers established and a spending of about € 1.5 billion on imported cosmetic products every year. In the heart of İstanbul, the location provides easy access to its visitors therefore an efficient exhibition experience.

Beauty & Care 2017

  • 176 Exhibitors
  • 568 Represented Brands
  • 17.813 Visitors
  • 19 Countries
  • Makeup Show with Professional Makeup Artists
  • Hair Design Show with Professional Hair Designers
  • Workshop and Seminars with International Professionals